Ok, the second introduction of Gorgeous people is Lev Cribb. Lev is Account Director and Marketing Specialist for Gorgeous Creative Communications. His background is in traditional and digital marketing and his natural affinity and interest in any new online developments means he is amongst the leaders and early adopters in this line of work.

Lev holds a Degree in Marketing from the University of Stirling and has a strong multinational background, both personally and professionally. His work has taken him to Germany, England, Scotland, Singapore and the Middle East. From each of these stations he has picked up best practices and an understanding on differences in approach and mentality - at least that’s what he told us.

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This story has a point, please bare with me.

I sometimes get a strange idea into my head and then feel compelled to follow through with it. Yesterday was such a day. In fact, I had had this idea for a while now and my wife had already given up on me. Then yesterday morning I decided to do it – to walk the length of Dubai, from Dubai Media City to my favourite Dubai restaurant – Ravi’s.

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We are not the bearers or bad news – just the truth. Things have changed. Everywhere. Period.

As humans we are creatures of habit, even writing that phrase ‘creatures of habit’ is… well… habit. We are used to being in our zones of comfort. We use clichés and repeat pep-talks, like “It has too end some time!” or “We’ll all be stronger for it afterwards!”. We are happy in our comfort zones and unless we really (really!) have to, we’d prefer not to leave them.

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If you’ve not yet heard about about Digg (or Reddit, or similar sites), they are sites you can submit articles or blog posts to that you found interesting to read. By submitting them, you then give others (are they called diggers? Answers on a postcard - or Tweet please) the opportunity to rate, or digg, it too. It’s a form of endorsement of the article beyond just reading it.

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Seth Godin, in his blog post “Sixty to Zero“, makes this prediction:

“90% of your sales will come from word of mouth or digital promotion by 2011.’

And he continues by asking “How do you change what you’re doing today to be ready for that?”

We would like to congratulate him on this prediction, because we share this view. We would also like to ask you, our clients (if you are not yet our client please give us a call), the same question. And consider this, change needs time - so waiting until late 2010 to be ready for 2011 is not going to work. What have you done recently that is worth spreading by word of mouth? And how was that underpinned by digital promotion?

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We are in a recession, or in the midst of a ‘market correction’ if you read the papers in Dubai, there is no getting away from that.

There is always the option of sticking our head in the sand (especially if you’re in Dubai), or you could wake up and smell the coffee. Ignoring issues is never a good idea and if the ‘issue’ is big enough to be felt around the world it definitely requires our immediate attention.

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Who are all these gorgeous people (or “tweeple”, if you found us on our Gorgeous twitter page) - or maybe you haven’t asked yourself this question at all… Either way is fine for us - let us introduce ourselves, one by one.

Due to his upcoming appearance as one of the speakers at Event 360, we have chosen our Gorgeous Managing Director Mark Gunner (he prefers to be called “Creative Director” - but let’s call a spade, a spade - to go first. So here we go:

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Following our “Green” focus of Blog articles and activities we thought we’d like to draw your attention to the “Marketing and Communicating Green Initiatives 2009” conference which will be happening on 25-27 February in Melbourne, Australia.

There will be presentation of case studies and other initiatives from international and domestic companies across the industries, such as Europcar (Ashley Jurberg, Group Marketing Manager), Fosters Group (Craig Maclean, Brand Manager Cascade), Fuji Xerox (Amanda Keogh, Manager Environment & Sustainability Corporate Affairs) and Ogilvy Earth (Stephen Hale, Director), to name but a few.

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As part of our “Gorgeous Goes Green” campaign we came across a short article about “How to hold a green event” in the Motivate title Middle East MICE & Events – Spring issue. Green events are still thought of as something of a rarity and strange tree-hugger phenomenon, however the Gorgeous team feels quite passionate about it.

Below are five aspects of ‘how to hold a green event’ and we have taken the liberty of adding some additional thoughts to it. Try to find an angle to align your event, company or brand with these aspects and make it part of your marketing strategy and you will soon find that it is rewarding, not only for yourself, your company and your brand, but obviously the environment as well.

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• Let’s test the power of Twitter and start a virtual “courteous driving” campaign for Dubai. It shouldn’t be an effort to change lanes… #

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