If you’ve not yet heard about about Digg (or Reddit, or similar sites), they are sites you can submit articles or blog posts to that you found interesting to read. By submitting them, you then give others (are they called diggers? Answers on a postcard - or Tweet please) the opportunity to rate, or digg, it too. It’s a form of endorsement of the article beyond just reading it.
Seth Godin, in his blog post “Sixty to Zero“, makes this prediction:
“90% of your sales will come from word of mouth or digital promotion by 2011.’
And he continues by asking “How do you change what you’re doing today to be ready for that?”
We would like to congratulate him on this prediction, because we share this view. We would also like to ask you, our clients (if you are not yet our client please give us a call), the same question. And consider this, change needs time - so waiting until late 2010 to be ready for 2011 is not going to work. What have you done recently that is worth spreading by word of mouth? And how was that underpinned by digital promotion?