Change your Marketing spend – or be left behind.
Monday, May 4th, 2009We are not the bearers or bad news – just the truth. Things have changed. Everywhere. Period.
As humans we are creatures of habit, even writing that phrase ‘creatures of habit’ is… well… habit. We are used to being in our zones of comfort. We use clichés and repeat pep-talks, like “It has too end some time!” or “We’ll all be stronger for it afterwards!”. We are happy in our comfort zones and unless we really (really!) have to, we’d prefer not to leave them.
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