If you’ve not yet heard about about Digg (or Reddit, or similar sites), they are sites you can submit articles or blog posts to that you found interesting to read. By submitting them, you then give others (are they called diggers? Answers on a postcard - or Tweet please) the opportunity to rate, or digg, it too. It’s a form of endorsement of the article beyond just reading it.
Seth Godin, in his blog post “Sixty to Zero“, makes this prediction:
“90% of your sales will come from word of mouth or digital promotion by 2011.’
And he continues by asking “How do you change what you’re doing today to be ready for that?”
We would like to congratulate him on this prediction, because we share this view. We would also like to ask you, our clients (if you are not yet our client please give us a call), the same question. And consider this, change needs time - so waiting until late 2010 to be ready for 2011 is not going to work. What have you done recently that is worth spreading by word of mouth? And how was that underpinned by digital promotion?
We are in a recession, or in the midst of a ‘market correction’ if you read the papers in Dubai, there is no getting away from that.
There is always the option of sticking our head in the sand (especially if you’re in Dubai), or you could wake up and smell the coffee. Ignoring issues is never a good idea and if the ‘issue’ is big enough to be felt around the world it definitely requires our immediate attention.
Who are all these gorgeous people (or “tweeple”, if you found us on our Gorgeous twitter page) - or maybe you haven’t asked yourself this question at all… Either way is fine for us - let us introduce ourselves, one by one.
Due to his upcoming appearance as one of the speakers at Event 360, we have chosen our Gorgeous Managing Director Mark Gunner (he prefers to be called “Creative Director” - but let’s call a spade, a spade - to go first. So here we go: