Archive for May, 2009

Gorgeous people - Lev Cribb

Sunday, May 31st, 2009

Ok, the second introduction of Gorgeous people is Lev Cribb. Lev is Account Director and Marketing Specialist for Gorgeous Creative Communications. His background is in traditional and digital marketing and his natural affinity and interest in any new online developments means he is amongst the leaders and early adopters in this line of work.

Lev holds a Degree in Marketing from the University of Stirling and has a strong multinational background, both personally and professionally. His work has taken him to Germany, England, Scotland, Singapore and the Middle East. From each of these stations he has picked up best practices and an understanding on differences in approach and mentality - at least that’s what he told us.

The long walk.

Sunday, May 24th, 2009

This story has a point, please bare with me.

I sometimes get a strange idea into my head and then feel compelled to follow through with it. Yesterday was such a day. In fact, I had had this idea for a while now and my wife had already given up on me. Then yesterday morning I decided to do it – to walk the length of Dubai, from Dubai Media City to my favourite Dubai restaurant – Ravi’s.

Change your Marketing spend – or be left behind.

Monday, May 4th, 2009

We are not the bearers or bad news – just the truth. Things have changed. Everywhere. Period.

As humans we are creatures of habit, even writing that phrase ‘creatures of habit’ is… well… habit. We are used to being in our zones of comfort. We use clichés and repeat pep-talks, like “It has too end some time!” or “We’ll all be stronger for it afterwards!”. We are happy in our comfort zones and unless we really (really!) have to, we’d prefer not to leave them.