The Brief:
Exhibition experience and stand for the Gulfood Show 2009,
  displaying and experiencing the three main Aujan brands -
  Rani, Barbican and Vimto

Inside Information:
Rani should be the lead brand in showing the fresh and fun brand attributes of the Aujan brands.

The  Solution:
Brand experiential activity on the stand with a flair barman
    using the brands to create mocktails
Custom built stand combining areas for meetings,
     relaxation, bar experience and brand reinforcement.
Brand reinforcement through hostesses and promoters
     representing target audiences and sampling activities

Results:
Increased awareness and media attention during the show
    due to experiential on-stand activity
Positive feedback and re-call from distributors and business
    partners