The Brief:
Ride & Drive Launch of the New Ford Flex, and subsequently the 2009 Ford Fiesta, Ford F-150 and all the incumbent NEW Microsoft Sync Technology.

Inside Information:
Bring the Flex to life, they’ll only believe it when they see it.

The  Solution:
4 days media and fleet buyer reveal and ride-and-drive
    across the Northern Emirates.
A custom-built stage on a beach looking over the Indian
   Ocean.
Hands-on discovery programme.
VIP Breakfast, Lunch & Awards dinner over 4-day event.
Time trail Challenge.

Results:
Comprehensive editorial and media awareness.
Increased sales in youth market.